diff --git a/src/slic3r/GUI/GUI_App.cpp b/src/slic3r/GUI/GUI_App.cpp
index 53c987fabb..9056aba1d4 100644
--- a/src/slic3r/GUI/GUI_App.cpp
+++ b/src/slic3r/GUI/GUI_App.cpp
@@ -931,7 +931,9 @@ void GUI_App::post_init()
                 this->preset_updater->sync(http_url, language, network_ver, sys_preset ? preset_bundle : nullptr);
             }
 
-            this->check_new_version_sf();
+            // Store builds update through the Microsoft Store, never self-update.
+            if (!is_running_in_msix())
+                this->check_new_version_sf();
             const auto cloud_provider = get_printer_cloud_provider();
             if (is_user_login(cloud_provider) && !app_config->get_stealth_mode()) {
               // this->check_privacy_version(0);
diff --git a/src/slic3r/GUI/MainFrame.cpp b/src/slic3r/GUI/MainFrame.cpp
index f95be9f679..199f9b8c61 100644
--- a/src/slic3r/GUI/MainFrame.cpp
+++ b/src/slic3r/GUI/MainFrame.cpp
@@ -2577,7 +2577,10 @@ static wxMenu* generate_help_menu()
     // Check New Version
     append_menu_item(helpMenu, wxID_ANY, _L("Check for Updates"), _L("Check for Updates"),
         [](wxCommandEvent&) {
-            wxGetApp().check_new_version_sf(true, 1);
+            if (is_running_in_msix())
+                open_ms_store_product_page();
+            else
+                wxGetApp().check_new_version_sf(true, 1);
         }, "", nullptr, []() {
             return true;
         });